how i got my first financial planning client

Finding success with social media marketing can take time.

If you're just getting started, or you've been at it for awhile with minimal results, I hope this serves as a piece of inspiration to keep going.

Back in 2020, I was doing everything I could to get my name out there when I became an advisor—making cold calls, posting on social media, writing blogs, reaching out to reporters, etc.

Doing these tasks daily for months without seeing any form of success can be defeating.

But one day when I was scrolling Twitter, I saw a post from Gary Vaynerchuk's videographer, David Rock, asking his followers to introduce themselves & share what they were working on:

I replied with "i do financial planning for recent grads on a subscription model so it's affordable". Then, someone replied to say they were reaching out via DM:

We chatted for awhile, I answered several questions, and then they introduced me to the creator of a personal finance blog for college students (perfect for my niche at the time):

Once I was connected to the blog person, we scheduled an interview and I shared my story and what I was working on:

Creative business tip: Every time you're featured somewhere, save the webpage as a PDF and keep a folder with all press/media—that way you always have them on hand if links change or pubs go out of business.

I learned this the hard way when I went back to read the article a year or two later and the website was no longer active...

Once the interview was published as an article, they shared it within their newsletter of ~1,000 subscribers.

The story caught someone's attention, they clicked through to my website that was linked in the story, and ended up downloading the free guide I had on the home page.

Once they downloaded the guide, they received an email sequence that introduced myself, who I work with, and why I started my firm with a simple 'ask' to schedule a call.

They scheduled a time, we met for 45 minutes, and they became a client a few days after the call.

At the time, it felt like alchemy.

Now, I understand that it was a lot of luck & mixed with proper marketing.

Go out & increase your surface area of luck.

Get my first book for free
A 67-page breakdown of what you need to know about managing money as a freelancer or solo creative
Oops! Something went wrong while submitting the form.
"Treyton has done an excellent job of compiling everything a freelancer needs as far as finances are concerned. The book can and will be used as a reference guide and checklist for all in our freelance field. Thanks for the contribution."
freelance finances made simple book preview

relevant posts.

🏠 Back home
FOR LEGAL PURPOSES, NOTHING ON THIS WEBSITE SHOULD BE CONSIDERED FINANCIAL ADVICE
© 2020-24 Piertree. All rights reserved. Crafted by Converting Attention. By using this site, you agree to the Privacy Policy.
Financial planning & investment advisory services are provided by AllStreet Wealth. The firm is a registered investment adviser with the state of Missouri and Indiana, and may only transact business with residents of those states, or residents of other states where otherwise legally permitted subject to exemption or exclusion from registration requirements. Registration with the United States Securities and Exchange Commission or any state securities authority does not imply a certain level of skill or training.
← All Posts